# PersonaRail

> Persona based personalization for online stores. PersonaRail is a persona personalization platform for e-commerce. It identifies which buyer persona each visitor matches, such as gift buyer, bargain hunter, or category loyalist, and reshapes the storefront around that persona's intent. Navigation, recommendations, and messaging all adapt so each shopper gets the experience built for how they buy.

PersonaRail is a standalone product. This site describes what the product does, how it works, how it compares to standard approaches, and answers common questions.

## Pages

- [Home](https://personarail.com/): product overview, comparison, and FAQ
- [How does PersonaRail match visitors to personas?](https://personarail.com/#s0)
- [What changes on the storefront for each persona?](https://personarail.com/#s1)
- [How do personas stay grounded in real customers?](https://personarail.com/#s2)
- [FAQ](https://personarail.com/#faq): common questions about PersonaRail and its category

## Contact

- Free personalization audit: hello@personarail.com